Craig Scherer, Insight Co-Founder and Senior Partner, and Carolyn Rose, Director of Research and Strategy, co-author latest Med Tech article in Med Device Online
Introducing a new product into a hospital or other healthcare system is an increasingly arduous task. Compelling, user-centered design alone doesn’t ensure a product’s successful introduction or adoption. Striking the right balance to ensure key priorities are met — across both the complex healthcare ecosystem and the larger audience of device stakeholders — could be the difference between market failure and commercial success.
In order to compete effectively in today’s healthcare marketplace, a company must recognize the adoption drivers at play and be cognizant of how its product values and infrastructure align with those drivers in the healthcare ecosystem.
Check out the full article in Med Device online to learn about these key adoption drivers.