Join Insight’s Craig Scherer, Senior Partner and Co-Founder, Ed Geiselhart, Director of Innovation, and Michael Lau, PhD and Director of Human Factors on Sept 29th-30th, 2016 for the MedTech Intelligence’s Product Development Conference in St Paul, MN.
In addition to participating in various sessions, we’re also proud to be co-sponsoring the conference.
Use discount code ‘insight’ to save 30% off of the full conference price of $1,295.00.
Interested in the event but can’t attend in person? The conference will be streaming live as well! Discount code is good for in-person or virtual attendance. Can’t attend either but are still interested in learning about these topics? Fill out our contact form and we’ll set up a time to chat.
About the conference:
MedTech Product Development Conference – Getting the Right Products to Market Sooner. Hosted by 3M.
Date and Time
Thursday, September 29th, 2016 – Friday, September 30th, 2016
8:30 AM – 5:00 PM CDT
3M Innovation Center
2326 Minnehaha Ave E
St Paul, MN 55119
Medical device companies are starving for innovation. Bringing the right products to market quickly requires companies to work smarter, not necessarily harder. Many companies, both large and small, struggle to correctly identify user needs and consequently demonstrate the product benefits and utility to the decision-makers who purchase them. Internal inefficiencies, and competing or redundant efforts, hamper the process while adding cost.
Most new products fail not because of design or technical shortcomings, but because they fail to meet the needs of the market – they lack differentiation from other available products, offer no clear and persuasive benefits, or simply miss the actual needs of those who might purchase and use them.
The MedTech Product Development conference focuses on strategies, methods and technologies to:
- Manage the product development project/process effectively
- Accurately identify user needs and translate them into design specifications
- Make the product development process as efficient, expeditious, predictable and cost effective as possible
The program combines plenary sessions by expert faculty with multiple breakout tracks that delve deeper into specific issues, challenges, and new approaches in product development.
Day one focuses on building the foundation for successful product development. Day two will deliver the tools you can use to facilitate a successful product development process within your organization.
Presented as a hybrid event, plan to attend this conference in person, in St. Paul, MN or from your desktop.
Job functions of who should attend:
- Product Development
- Project Management
- Research & Development
- Strategic Marketing
- Business Development
- Where does product development start? Identifying needs (market, clinical, compliance and technical)
- Conducting market research
- Leveraging data
- Condensing user needs into product design specs
- Human factors considerations
- Building the right team
- Managing the unpredictability of the process
- Maintaining a straight course throughout the lifecycle
- Financial considerations
Afternoon breakout sessions will address a variety of issues including:
- How to establish an effective culture to get management buy-in
- Defining the Product Champion: Picking the right person who can unite all functions across the company
- What is the difference between your new product and the competition?
- Reimbursement and Market Access: What product developers should know
Visit the MedTECH Intelligence Conference page for more information on the event.
August 4, 2016 Noon to 1:30 PM (Eastern)
The first step in developing a successful new medical product is identifying the needs of those who will purchase and use it. Companies struggle with determining who the customer and user are – patient, physician, nurse, administrator, payer… – and accurately capturing their various needs. As the development process progresses, it is then critical to ensure that the original concept is properly translated into design specifications and the final manufactured product.
This webinar features experts in medical technology user research and product design to discuss key issues, potential pitfalls, and best practices including:
- Accurately identifying user needs
- Identifying user needs as a competitive business advantage
- The role of market research Ethnographic research
- Human factors and usability Aligning clinical and engineering requirements
- Translating user needs into product design specifications
Michael Lau, PhD, Director of Human Factors at Insight Product Development
Steve Wilcox, PhD, Principal, Design Science
Michael Lau, PhD, Director of Human Factors shares The Value of a Sound Human Factors Plan in our latest MedTech Intelligence Article.
Human Factors and Ergonomics is a science that has been around and respected for decades. Applying knowledge about people, their abilities, limitations, and behaviors to the design of products and systems has been part of a robust design and development process for as long as most of us remember. Arising from the aviation and military industries, human factors engineering is used to optimize design to users’ capabilities while minimizing the negative consequences of their limitations. Presently, the medical device development community has begun to adopt the principles and methods of human factors engineering with vigor as they learn and experience the values and benefits of having a human factors plan.
Learn why you can’t afford to overlook this important part of product development in our latest MedTech Intelligence article.
Stay tuned for details about our upcoming webinar with MedTech Intelligence, Identifying User Needs in MedTech Product Development.
Insight Product Development’s Dr Michael Lau and EdgeOne Medical lead workshop at MATTER Sept 22nd, 2016
Abbe Kopra, senior researcher, and Craig Scherer, senior partner and co-founder of Insight Product Development, co-author latest guest column in Med Device Online
With today’s hyper-focus on speed to market in medical device development, we’ve seen clients get quite frustrated when a new-to-the-world design doesn’t instantly prove “intuitive” to users. Innovation can often upset the apple cart, especially in cases where new and unfamiliar technologies are utilized to enable new functionality. Importantly, this less-than-optimal user experience can hurt the product’s adoption and lead to high rates of abandonment.
These disruptions to users’ expectations may necessitate designs that help them understand the need to complete a task in a new way. In the case of new technologies, this can be a sign that we’ve identified a potentially disruptive innovation to better serve user needs in the long run.
As medical device developers trying to stand out from our competition and better support our users, how can we be sure a product isn’t just different for the sake of being different? And, if we think we have a winner, how can we introduce it in a way that best supports our target audience, setting them up for optimal usability and success?
Check out the the full article in Med Device Online to learn five suggestions for making sure that new designs create safe, effective, and desirable outcomes.