Craig Scherer shares his thoughts with QMED Magazine about how user-centered design can be the difference between capitalizing on disruption or succumbing to it.

The rate that technological breakthroughs are being developed continues to increase at breakneck speed, leading to seismic shifts in how people interact with technology on a daily basis. It is thus vital to ensure that developers of new technologies consider human behavior to engage users amidst a landscape marked by unprecedented change.

View the entire QMED article to find out how to prepare for disruptive innovation by really understanding users needs.