We combine an extensive level of experience in developing complex, regulated medical devices with an understanding of consumers as patients, how they behave, along with brand awareness to develop innovative solutions within the consumer health and wellness space.

Consumer Health Landscape

  • There are multiple journeys involved with consumer managed health based on user’s choice, brand perceptions, and lifestyle
  • There is an ecosystem consisting of medicine, support, and information delivery that when combined promote brand loyalty
  • Understanding what people physically can do vs. what they are willing to do

Featured Articles in Consumer Healthcare

Featured Work

"Insight's team continues to support our advanced technology efforts in many ways. The creative approach and team focus has consistently delivered results."
- Dave Baarman, Director Advanced Technologies, Fulton Innovations

“Insight uncovered what a focus group could never tell us - the true unmet needs of our customers. The design is extremely innovative to the marketplace and incorporates several patentable features. The 'wow factor’ reaction has propelled sales to exceed all market expectations.”
- Keith Fecteau, Technical Director, Aearo

“Insight uncovered what a focus group could never tell us - the true unmet needs of our customers. The design is extremely innovative to the marketplace and incorporates several patentable features. The 'wow factor’ reaction has propelled sales to exceed all market expectations.”
- Keith Fecteau, Technical Director, Aearo
"Insight's team continues to support our advanced technology efforts in many ways. The creative approach and team focus has consistently delivered results."
- Dave Baarman, Director Advanced Technologies, Fulton Innovations

For a deeper dive, learn about our User-Centered Research, Advanced Development , and our Design for Commercialization capabilities.