Insight worked closely with our global marketing team to identify opportunities and develop new innovation platform solutions for North America, Asia and Europe. As a result, we will be offering products that are tailored to the needs of each region."
Design Strategy and Planning
Frame, define and deliver
What do you do next and how do you do it? These questions are critical to the growth and sustainability of your product, brand and company, yet they are not easy to answer. A lot has to happen to find your next great idea, and a lot has to go right for it to achieve success in the market.
Our design strategy and planning capability helps you to define ideas that lead to actionable solutions for products and services by understanding how they are impacted by people, markets, technologies and business opportunities.
Beyond the Basics
How we frame, define and deliver solutions
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FRAMEFrame investigates the opportunities for your business and identifies strategies to pursue to generate success. It involves understanding users, markets, financials, technology and regulations to determine what is possible and feasible for your organization. Framing means exploring whitespace, understanding convergence, identifying service opportunities and outlining information offerings. Framing helps our clients determine strategies which align business goals and consumer needs. |
DEFINEOnce a strategy has been framed, it likely has a range of different embodiments. Define helps determine which execution best satisfies a complex set of requirements. Insight does this logically, driven by research, to enable organizations to make strong decisions that lead to actionable results. Define determines the right set of products to populate a roadmap, explores messaging strategies, identifies appropriate technology platforms and outlines how information is delivered to stakeholders. |
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DELIVERA strategy is only as good as its implementation; you also need to deliver a solution set that realizes it. Deliver assures the actual product, as well as the overall experience it provides, aligns with the strategy. Seemingly small decisions are made during development that can result in deviation from the plan, whether based on cost, schedule, or a host of other development challenges. Without considering the strategic impact of project-based decisions, organizations risk compromising higher level strategic goals. |
Driven by influence
A good strategy involves many different viewpoints to inform, inspire and balance each other throughout the process. Insight’s experience highlights the importance of soliciting inputs from many influencers in order to ensure the right solution is developed in the right way. The methods we use to do this are also effective at mining these influencers to identify new areas of opportunity for growth. Below are some of the areas Insight seeks to align as part of our efforts.
The art of realization
Implementing a platform strategy without exceptional design usually results in failure. Insight’s history as a leading industrial design consultancy plays a critical role in helping our clients successfully implement strategies through excellent product design.
Excellence in design is achieved by providing utility in a compelling way; embodying products in forms that excite yet still make sense. It means selecting the perfect colors and using materials in clever ways that invite and instruct the user to touch, hold and use an object. It means creating a product that conveys a personality that people like and identify with.
Good design also means being considerate of how a product impacts someone’s life. It involves thinking about someone’s first experience with it, and making sure it is as positive as the next one. It means designing a product to be effective when used in different places and under different circumstances.
Of course, none of this means a thing if a design doesn’t align with your organization’s business goals. Our designers understand that a successful product needs to represent and support the brand, resonate with your target market and be cost effective to manufacture.
Outputs you can use
A strategy is useless unless it is in a format that is understandable, actionable and appropriate to your business. All of the deliverables from our strategy and planning efforts are designed to inform our clients and our development team with the information necessary to navigate complex problems.
Product Roadmaps and Development Plans: Insight helps define potential product/portfolio offerings and roll-out strategies that leverage industry trends and technology developments as well as satisfy user needs AND align with your organization’s business plans. Each step in the roadmap ties back to documented user needs, clearly articulating its value proposition and alignment with the brand.
Scenario Development and Technology Adoption Strategies: Insight creates and illustrates potential applications for new and emerging technologies. These are effective for communicating new offerings internally within an organization and externally to customers to help guide strategic decisions and development.
Services and Process Integration: Successful solutions often need to extend beyond product in today's market. Users seek superior experiences, which are a combination of product, information delivery, service and support. This system approach provides a means of defining, communicating and prototyping these elements to be shared with stakeholders throughout the development process.
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