Insight director of research and strategy, Carolyn Rose, and senior researcher Abbe Kopra will reveal how high impact product design starts with a deep understanding of the needs of end users and customers at MATTER Chicago.
As part of the Stakeholder Validation Program – a partnership between Insight Product Development and MATTER, Insight will lead multiple workshops to help startups identify the right stakeholders to approach, and the right questions to ask. MATTER member companies will learn how to further investigate their user hypotheses in an unbiased and informative way, assess whether the problem is painful enough that stakeholders would pay for a solution, confirm whether proposed solutions are seen as an effective “painkiller,” and emerge from the workshops with a template interview guide and a deeper understanding of the interviewing process.
