Medical Device & Diagnostic Industry Magazine features Insight director of innovation Ed Geiselhart’s approach to winning design in lead story!

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Technology innovation appears to be advancing at breakneck speed, but the mobile health sector continues to move forward in fits and starts. Developers have access to established sensing technologies, sophisticated algorithms, robust networks, and core wearable technologies. Nevertheless, key players in this space—from the Fortune 100 to lean startups—have made little more than incremental steps forward, from monitoring health data in real time and sending alerts to others to enabling data sharing between devices.
MDDI Coverstory screen grabMany manufacturers and developers are missing major opportunities in their mobile health innovation pursuits by narrowly focusing their products’ benefits on data delivery, rather than on the products’ relevance for and impact on key stakeholders’ quality of life. This halting progress has left many questioning what the fulcrum point will be for tipping the mobile health market from incremental advancement to industry-changing innovation. The answer lies within the broader framework of first-generation product development, spanning strategy, research, technology development, and industrial and user-experience design.

Check out the full article here.