Supporting Parent Baby Connection
In order to design the best performing monitor, Insight needed to understand what mothers truly wanted and needed from their monitors. The research teams started by interviewing new mothers and quickly saw some consistent patterns emerge.
During the analysis, the researchers framed those patterns or drivers into three basic categories: security, confidence, and portability. Capturing these three qualities visually was the key to designing a monitor that provided mothers with what they desired for their newborns and for themselves.
