Insight

Platform Planning and Implementation

An extremely competitive environment and a need to differentiate are driving companies toward more product variety and greater frequency in product updates or redesigns. To meet these demands, companies need to think systematically about short and long-term product platforms. Our design strategy competency focuses on the benefits of product planning and implementation

Global Opportunity Identification

Offering products and services to a global audience requires a strong understanding of different market dynamics, use patterns and cultural preferences. Our design strategy offering focuses on research techniques that uncover opportunities for global innovation— a single global solution, a range of solutions for the global as well as emerging markets.

Business and Service Innovation

Whether your company is faced with overseas competitors who can provide the same products at a lower cost or you are challenged by competitors who offer more innovative solutions, it is critical to redefine your market positioning to stay competitive. Insight’s design strategy offering works to understand customer needs, market and cultural trends, and competitive products to define new business opportunities.

Technology Adoption and Commercialization

New technology is the backbone of many of today’s product and service innovations; however many companies have challenges identifying which technologies they should support and how it should be packaged for their target market. We research technology intersections and provide recommendations for customer adoption strategies while supporting the necessary design, R&D and manufacturing concerns associated with technology integration.