Insight’s own Dr. Michael Lau tapped for MD&DI Magazine article!
Product usability has never been more important than in today’s dynamic marketplace, where new reimbursement criteria loom large and patient adherence figures prominently. But while many companies believe they are focusing their development efforts on more intuitive solutions for the end user, few are succeeding. Whether the solution is software, hardware, or a virtual experience, the developer’s challenge is consistent: New products launched to market often reveal substantial gaps between what users find easy to use and what the designers behind them believe to be.
Check out the full article here for the inside line on what causes “easy-to-use” solution development to go astray and the framework for avoiding unfavorable development outcomes: http://bit.ly/1KYLz87