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Healthy-TXTTM

Understanding users to support mHealth

Challenge

Insight was engaged by healthcare startup Healthy-TXT™ to further develop and help commercialize the company’s mobile health engagement platform. The fundamental challenge for Insight was to help Healthy-TXT™ by performing research to better understand target users holistically, what influencers would drive them to abandon unhealthy behaviors and adopt healthy ones. The team also needed to understand what aspects of healthcare created confusion to them in their daily quest to live better.

Outcome

The Insight research team worked to expand the knowledge around multiple stakeholders. The team rapidly and clearly communicated opportunity areas for improved patient engagement and collaborated with Healthy-Txt to identify clear market measurements that illustrated the benefits.

“Our decision to work with Insight is driven by Insight’s universally known success in taking early pilot concepts from development through commercialization,” says Healthy-TXT™ co-founder, Vishal Mehta. “Insight’s depth of knowledge in the healthcare space and its connectedness to difficult-to-reach key industry players opened doors for us that wouldn’t be accessible to us at all otherwise.”

The results of this effort is that Insight helped the Healthy-TXT™Mobile Message platform create a patient-centered solution that is clinically proven to promote healthy behavior and increase compliance which leads to better outcomes. Patients using the Healthy-txt platform felt more supported, resulting in increased patient satisfaction

Patients using the Healthy-txt platform felt more supported, resulting in increased patient satisfaction.

"Insight’s depth of knowledge in the healthcare space and its connectedness to difficult-to-reach key industry players opened doors that wouldn’t be accessible to us at all otherwise."
Vishal Mehta co-founder - Healthy-TXT

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