The 2017 HealthTECH recap is up! Learn more about the event’s purpose, changes we’ve seen in the ecosystem, and who took home the top prize!
Congratulations to ivWatch, for their MDEA in the Nonsurgical Hospital Supplies and Equipment category.
Insight is proud to play have played a contributing factor in winning this prestigious award! Read more
Join Insight Co-founder and senior partner Craig Scherer during these events at the 2017 MD&M West Conference!
Insight to showcase user needs poster at the 2017 Drug Delivery Partnership Conference Identifying, prioritizing and translating user needs into design guidance is critical to successfully developing a safe, effective and differentiated combination product that supports long term adherence. The process of interacting with users iteratively and frequently is the key to successful needs characterization.
Craig Scherer and Carolyn Rose talk about the importance of effectively identifying, prioritizing, and translating user needs into design guidance in their latest Med Device Online article
Turning user needs into design guidance is a key component of developing a successful medical device. The primary goal of this process is to develop a device that not only meets the FDA’s criteria for safety and effectiveness, but also one that provides the best possible user experience for all stakeholders.
The successful application of user-centered design principles relies on iterative and frequent feedback from stakeholders throughout the entire development process. This research also provides the design team information with which to identify, document, and better manage risk throughout the design cycle.
Learn more about these six tools in the full article on MedDevice Online.
For a deeper dive in our user research activities, check out our user needs poster.
Insight Product Development and MATTER hosted the 4th annual HealthTECH Startup Competition last week. This very well attended event brought together some of the top representatives of the booming Midwestern startup ecosystem, including investors, academia, government, and Fortune 500 medical companies. The event showcased ten top healthcare startup companies from the Midwest and beyond who were […]
Feedback is important in technology, but how do you incorporate changes in a meaningful way? Find out on:
FRI, Nov 4th AT 2:30 PM, @ MATTER, CHICAGO, IL
High-impact product design starts with a deep understanding of the needs of end-users and customers. This encore workshop will help you understand end-users’ needs and the extent to which your offering effectively addresses them. Carolyn Rose and Sean Corrigan Insight Product Development will help translate such needs into actionable product requirements. They will share tools and techniques startups can leverage to better organize and translate stakeholder feedback into early product requirements that they can then use to design their products. Participants will be exposed to real-world examples of this dynamic process and have the opportunity to generate product requirements from their own collected data, with the help of the Insight PD team.
One of the challenges in biomedical engineering careers is developing an understanding of current and anticipated unmet clinical needs, and how to address those needs with existing and new technologies.
On October 7th, 2016, at the BMES (Biomedical Engineering Society) Annual Meeting in Minneapolis, Insight Product Development and Northwestern’s Pritzker School of Law sponsored a session titled “Clinical Session with Physicians”. During that session, engineering students and professionals gathered to learn how a group of world-class doctor innovators are facing this challenge.
Jonathan Gunn (co-founder of Briteseed) and Omid Veiseh (founding scientist of sigilon) kicked the session off, to a standing room only crowd, with an introduction of the panel members. Leslie Oster, the Director of Northwestern’s Master of Science in Law program, also spoke briefly how Northwestern’ MSL program prepares STEM professionals for today’s fast-paced economy.
Farzad Azimpour, M.D., discussed how he, as a physician, approaches design thinking and innovation within the medical device space.
Danny Sachs, M.D., discussed his experience in coming up with ideas, testing them, and then bringing them to the market. His advice?
“Not every idea will be a winner, be prepared for that and get back up and try again if you fail; but fail as early as possible. Also, get creative and immerse yourself as an Innovation Fellow.”
Dr. Kendall Lee had everyone on the edge of their seats explaining the process of how he’s developed new and innovative deep brain stimulation techniques to help Parkinson’s and Paralysis patients.
The session capped off with questions from the audience. Students were very curious to know how the physician panel members chose the direction of their careers and how they “knew” it was the right path for them . Answers ranged from “I wasn’t smart enough to be a neurologist so I decided to become a brain surgeon” (Lee) to “You never know if you’re on the right path, you just pick a direction and do your best with the choice you’ve made. “ (Spector)
Jonathan Gunn said that “The event turnout was above and beyond expectations, and I’m looking forward to hopefully being involved in BMES’ Annual Meeting next year as well.”
Learn more about the session’s world-class innovators below.
Danny Sachs, MD
Entrepreneur/University of Minnesota
Danny works with engineers to start medical device companies. He founded or co-founded Mainstay Medical (IPO in 2014), CoTherix (acquired), Respicardia, Amphora, and several other venture-backed companies. He serves part-time as Associate Director of the Innovation Fellows Program at the U of Minnesota.
Kendall Lee, MD, PhD
The research interests of Kendall are to develop deep brain stimulation (DBS) for the treatment of Parkinson’s disease, tremor, depression, obsessive-compulsive disorder and epilepsy. Dr. Lee is fascinated with the possibility of combining sophisticated electrophysiological recordings with miniaturized analytical elements (microprocessors) to augment or repair disrupted function of the brain.
Farzad Azimpour, MD
Farzad is a Biodesigner and Cardiologist in the Design for Health group at IDEO Palo Alto. He serves as an advisor and liaison to the Stanford Biodesign Fellowship Program and practices medicine through the United States Veterans Health Administration.
Jason A. Spector, M.D., FACS
NewYork-Presbyterian/Weill Medical Medical Center
Dr. Jason Spector’s primary clinical interests include reconstructive microsurgery of the head & neck, breast and lower extremities as well as cosmetic surgery. He is a nationally-renowned board-certified plastic surgeon, and an Associate Professor of Surgery at NewYork-Presbyterian/Weill Medical Medical Center.