Craig Scherer talks about the importance of desirability when trying to achieve differentiation in a crowded marketplace in his latest Med Device Online article Over the last few years, the term human factors engineering has become permanently and inextricably linked with any discussions on effective and appropriate medical device development. Human factors are used to […]
Consider these five things to delight users and deliver meaningful value with connected devices, says Abbe Kopra of Insight Product Development. IoT is a buzzword these days, and the opportunities for product development are extensive. McKinsey predicts “the impact of the Internet of Things on the global economy might be as high as $6.2 trillion by 2025
Craig Scherer talks to Med Device Online about turning research into design inputs Design innovation consultants are asked to help clients sunderstand users holistically: Who they are, how they differ from each other, how they are influenced by their environments, and how they might change over time. We must look to our core development process
Abbe Kopra, senior researcher, and Craig Scherer, senior partner and co-founder of Insight Product Development, co-author latest guest column in Med Device Online With today’s hyper-focus on speed to market in medical device development, […]
Craig Scherer, Insight Co-Founder and Senior Partner, and Carolyn Rose, Director of Research and Strategy, co-author latest Med Tech article in Med Device Online Introducing a new product into a hospital or other healthcare system […]
Craig Scherer shares his thoughts on the “renaissance of American medical innovation” in his latest Med Device OnLine article There are two key components to evaluating, evolving, and applying disruptive medtech; Technology acquisition and R&D . […]
Craig Scherer shares his thoughts with QMED Magazine about how user-centered design can be the difference between capitalizing on disruption or succumbing to it.