Ecosystem-Driven Adherence & Differentiation

In the past, drug formulation and efficient drug administration to patients was enough to ensure that pharmaceutical companies remained competitive in the marketplace. The proliferation of drug pipelines and consumer technology have created a two-part […]

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Supporting Pharmaceutical Delivery

Providing user-centered solutions The pharmaceutical industry has experienced a user-centered revolution in recent years. Regulatory expectations have raised awareness around usability; many pharmaceutical companies have scrambled to keep up.Some have realized that accounting for usability […]

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Designing for Global Use

Identifying geographic differences and drivers Key to developing products for global use is the identification of geographic differences and drivers. Differences in behaviors, expectations, and ideals often inform unique market needs, while the impetuses driving […]

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Cracking the Adherence Nut: Drug Delivery

Insight’s Director of Product Development and Planning Ed Geiselhart teamed up with West Pharmaceutical Services’ Director of Innovation Chris Evans to address the importance of drug delivery systems in facilitating patient adherence. 

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