Great byline in Food Safety Magazine by Insight’s own Carolyn Rose about the value of applied ethnography!
Ethnography, a qualitative research method consisting of observation and interviews within a naturally occurring environment, has become increasingly prevalent in applications outside of anthropology (within which it was originally derived). More recently, ethnography has been applied to fields including healthcare, education and consumer packaged goods, to name a few, wherein the method is leveraged to understand behaviors, interactions and routines of particular user/consumer typologies to develop new products, services and systems that better deliver on organizational goals. How then might this method be leveraged to improve food safety practices?
Carolyn Rose, Director of Research and Strategy at Insight Product Development, will be presenting at the annual Global Food Safety Conference on Thursday, February 27th, 2014. The presentation, in collaboration with Sealed Air, Diversey Care, will be part of the Breakfast session, “Understanding and changing food safety practices”.
Please enjoy this video we made during our recent holiday party.
Have a Happy New Year!
The need for dedicated hardware to support feedback on medical devices seems to be evolving faster than many of the medical procedures themselves.
At Insight, we’re constantly exposed to a broad range of new technologies and healthcare trends, thanks to our work with both medical device startups and Chicago’s universities. And one such trend has had a strong impact on our work in the past several years: the focus on hijacking display systems, or transferring real-time device data to other screens or feedback devices, such as an iPad or Android tablet. Read more
Agile development practices have been getting an increased amount of attention recently. More and more companies are looking to design, build, and deploy products with a method that reduces risks to project costs and timelines while still fostering innovative solutions. Insight has made special considerations in applying Agile techniques to our process of developing solutions for complex products, especially those in the healthcare space. Read more
This past weekend 14 of Insight’s strongest and bravest dared to skip the elevator and climb the 2,109 steps up 103 stories to the top of the Willis Tower (formerly the Sears Tower). This daunting uphill battle was not done in vain; Team Insight (a.k.a. Urban Ascent) raised $2,785 for the Rehabilitation Institute of Chicago. The Institute’s annual SkyRise Chicago event helps fund cutting-edge care and innovative research for patients who have suffered a stroke, brain injury, or other paralyzing traumas and illnesses. Read more
Today, conducting some type of VOC activity is standard practice for many companies as part of their product development process. Often, though, companies struggle with how to ensure that their VOC effort guides development effectively. Whether collecting ‘ethnographic’ research, conducting a huge market survey, or performing an in-depth evaluation of competitive products, companies still fail far too often in using that information to provide solutions that resonate with consumers or perform successfully on the market. Why does this happen? Two factors exist that contribute to this issue: Read more
A successful brand is one that conveys a consistent message across a range of interactions with its customers. A key component of this is the visual appearance of a brand’s products and services. A Visual Brand Language Strategy (VBL) is a protocol that ensures the visual and physical aspects of your products and services align with the aspirations of their brand and enables meaningful connections between product, brand and user. Successful VBL strategies result in a strong visual consistency among offerings in a portfolio, provide a foundation for differentiation within the market and establish a unique and valued relationship between brand and user. Read more
Insight works with medical companies all over the world and over the last 23 years we have developed over 300 healthcare programs. That means we have conducted 30,000 hours of contextual research and have vast experience in virtually every corner of the hospital and every clinical specialty. This gives us the knowledge and the arsenal to attack even the most complex of projects. Read more