Tips From Our Frequent Travelers

Our research team offers a tip on conducting successful international research, a collection of advice from a team that has traveled to more than 30 countries on five continents. 

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Getting Design Research Right

Northwestern University’s Don Norman wrote an essay, “Technology First, Needs Last” that discusses his disconcerting conclusion that design research is “essentially useless when it comes to new, innovative breakthroughs” and it is technology followed by invention that leads to revolutionary innovation. He uses a number of provocative statements and historical examples to support his position […]

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Design with a Conscience

Companies are exploring green design for environmentally conscious consumers According to Wal-Mart’s Live Better Index (March 2007) which measures customer attitudes and shopping behavior, 43% of Americans want to adopt an “extremely green” lifestyle in […]

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Design Strategy: Play to Win (or Go Home)

How can your company win when the rules keep changing? Insight works with you to identify your challenges and frame the right opportunities. Our Design Strategy process focuses on aligning creative resources to implement successful […]

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West and Insight Providing Full Design and Development

West, the world’s premier manufacturer of components for injectable drug delivery and Insight Product Development, have formed an alliance that will provide the healthcare industry with seamless access to product design and development expertise from […]

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