Insight works with medical companies all over the world and over the last 23 years we have developed over 300 healthcare programs. That means we have conducted 30,000 hours of contextual research and have vast […]
Insight works with medical companies all over the world and over the last 23 years we have developed over 300 healthcare programs. That means we have conducted 30,000 hours of contextual research and have vast […]
Our research team offers a tip on conducting successful international research, a collection of advice from a team that has traveled to more than 30 countries on five continents.
Effective user research is the key activity for mitigating risk, encouraging compliance and promoting brand loyalty. There are several aspects of user research that are critical to success, such as:
Northwestern University’s Don Norman wrote an essay, “Technology First, Needs Last” that discusses his disconcerting conclusion that design research is “essentially useless when it comes to new, innovative breakthroughs” and it is technology followed by invention that leads to revolutionary innovation. He uses a number of provocative statements and historical examples to support his position […]
Companies are exploring green design for environmentally conscious consumers According to Wal-Mart’s Live Better Index (March 2007) which measures customer attitudes and shopping behavior, 43% of Americans want to adopt an “extremely green” lifestyle in […]
How can your company win when the rules keep changing? Insight works with you to identify your challenges and frame the right opportunities. Our Design Strategy process focuses on aligning creative resources to implement successful […]
Senior Researcher Carolyn Rose’s article in the Qualitative Research Consultants Association (QRCA) magazine Views explains how valuable data points can be gathered from consumer storytelling. view article (PDF)
West, the world’s premier manufacturer of components for injectable drug delivery and Insight Product Development, have formed an alliance that will provide the healthcare industry with seamless access to product design and development expertise from […]