European Pharmaceutical Manufacturer Magazine asks Marketing Director Craig Scherer about Insight Innovation Center’s newly enhanced capabilities. Having complete end-to-end capabilities under one roof, the three critical success factors that pharma companies prioritize most are now better supported by this integrated offering.

In today’s hyper-competitive market, pharma companies cannot afford to ignore three critical success factors: reducing time to market, reducing project and product risk, and focusing on patient outcomes. These goals, if they are not already at the center of every pharma company’s business strategy, soon will be.

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