Insight’s Director of Product Development and Planning Ed Geiselhart teamed up with West Pharmaceutical Services’ Director of Innovation Chris Evans to address the importance of drug delivery systems in facilitating patient adherence.
Their article, published in Pharmaceutical Executives online blog, focuses on injection devices from the user’s perspective. It specifically addresses how these perspectives evolve throughout different phases of a disease state, and why considering the patient’s perspective is critical for a pharmaceutical company’s success in encouraging adherence. The article describes the user’s perspective from two different points during the patient journey – a newly diagnosed patient and a patient further along with their condition – as examples of how different usage must influence the design of a drug’s delivery system.