In a healthcare environment marked by increasing cost pressures and outcome-based reimbursement, competition has intensified among companies on the innovation path to the next game-changing technology that improves health outcomes. However, it’s not enough to simply identify the technology poised to disrupt the industry. In today’s healthcare climate it’s not just a technology challenge – it’s a user challenge.
Changing user behavior is an enormous challenge surrounding innovation, and designs that require it are taking a major risk in failing. While insights gleaned in the course of user research can increase the likelihood for technology-inspired behavior change, often times the most successful path to innovation lies in leverage existing user behavior to humanize technology in products, services and experiences that near-seamlessly integrate into users’ lifestyle.
To matter today, technology must be humanized. The clearest path to healthcare innovation today is shaped with the user in mind – by curating the most relevant information to them, and providing them with meaningful experiences in the appropriate context.
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