Join Insight Co-founder and senior partner Craig Scherer during these events at the 2017 MD&M West Conference!
Insight to showcase user needs poster at the 2017 Drug Delivery Partnership Conference Identifying, prioritizing and translating user needs into design guidance is critical to successfully developing a safe, effective and differentiated combination product that supports long term adherence. The process of interacting with users iteratively and frequently is the key to successful needs characterization.
Craig Scherer and Carolyn Rose talk about the importance of effectively identifying, prioritizing, and translating user needs into design guidance in their latest Med Device Online article Turning user needs into design guidance is a key component of developing a successful medical device. The primary goal of this process is to develop a device that not only […]
Insight Product Development and MATTER hosted the 4th annual HealthTECH Startup Competition last week. This very well attended event brought together some of the top representatives of the booming Midwestern startup ecosystem, including investors, academia, government, and Fortune 500 medical companies. The event showcased ten top healthcare startup companies from the Midwest and beyond who were […]
Feedback is important in technology, but how do you incorporate changes in a meaningful way? Find out on: FRI, Nov 4th AT 2:30 PM, @ MATTER, CHICAGO, IL High-impact product design starts with a deep understanding of the needs of end-users and customers. This encore workshop will help you understand end-users’ needs and the extent […]
One of the challenges in biomedical engineering careers is developing an understanding of current and anticipated unmet clinical needs, and how to address those needs with existing and new technologies. On October 7th, 2016, at the BMES (Biomedical Engineering Society) Annual Meeting in Minneapolis, Insight Product Development and Northwestern’s Pritzker School of Law sponsored a […]