Insight hosted a class of students this week from an Introductory to Designed Objects course at the School of the Art Institute of Chicago (SAIC). The students came by the office for a tour of the facility and a presentation on Insight and the ins and outs of the product development industry. Insight shared the key factors of its holistic product development process including how to help clients identify new opportunities and build upon existing ones. The presentation was headed by principal designer John White. John is a faculty member at SAIC and has taught graduate studio classes in the Master of Designed Objects program for the past seven years. The group of aspiring young designers walked away with some practical insights into the product development industry