Participants Get to “Be the Innovator!” at Insight for an Evening

Working side-by-side with one of the most experienced innovation teams in the world – Chicago Ideas Week Insight Lab ticket holders were invited to create an on-the-spot solution to a real world problem at Insight headquarters on October 14th.  The sold-out crowd of nearly 70 had the opportunity to move throughout Insight’s 38,000 square foot facility with company researchers, strategists, industrial designers, model makers, and engineers and experience the end-to-end innovation process from initial idea to final realization.

Complete with a facility tour, the Lab gave participants an intimate look at storyboards, design iterations, model-making, and 3D printing prototyping to a market-ready product, and the opportunity to solve a real world problem through team brainstorming – and defining what a solution should do and what form it should take. Following their evening innovation experience, Insight pros raised a glass to toast all of our Ideas Week Lab-goers on the Insight roof with complementary cocktails.

For more information about Chicago Ideas Week, visit https://www.chicagoideas.com/