Insight co-founder Craig Scherer maps innovation turns to avoid in Product Design & Development Magazine

Product Design and Development

On the path to new product commercialization, few things have the capacity to derail a development program more than premature assumptions made about the technology selected to enable a new product – and not even market leaders are immune to the significant risks that uninformed technology strategy decisions can represent.
Wrong turns along the development continuum, ranging from unconfirmed characteristics about a technology’s performance or ability to scale, to the suitability of a technology to easily integrate with adjacent and ancillary systems, can cause significant time delays and add untold dollars in cost overruns to a product’s successful realization. However, as he reveals – these risks can be minimized by asking the right questions early in a development program.

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