Medical Design Technology Magazine profiles Insight director of research & strategy Carolyn Rose’s perspective on leveraging intelligence for the greater good
Medical Design Technology Magazine profiles Insight director of research & strategy Carolyn Rose’s perspective on leveraging intelligence for the greater good
As anticipation grows for the seemingly limitless opportunities that big data represents for healthcare, a clear path to leveraging the massive information repository that exists today continues to elude the masses. Enamored with the possibilities that big data holds, but without a clear way to monetize it, or easily scale it for the development of meaningful new healthcare solutions, the industry continues to wait for the day it can seamlessly leverage this data for the greater good.
However, while a quick-turn approach to utilizing big data on a large scale has yet to be uncovered, clear opportunities already exist for med tech companies to capitalize on this data on a smaller scale with substantial impact to patient outcomes. By leveraging applied ethnography to navigate the universe of big data, developers can create new personalized health care experiences and solutions poised to successfully compete in the market.