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How to Harness Wireless Convergence in Healthcare
/in Consumer Health, Medical Devices /byConvergence is a popular term used in discussions about business and technology, across a range of markets and industries. It is an exciting word that suggests opportunity and innovation, and yet at the same time it also connotes significant change, which can saddle an organization with uncertainty regarding how to respond. In no sense is […]
Developing a Visual Brand Language
/in Medical Devices /byA successful brand is one that conveys a consistent message across a range of interactions with its customers. A key component of this is the visual appearance of a brand’s products and services. A Visual Brand Language Strategy (VBL) is a protocol that ensures the visual and physical aspects of your products and services align […]
Insight’s Human Factors and Usability Expertise Highlighted in Medical Design Technology
/in Drug Delivery /byAn article that details the final development stages of ConfiDose, an auto-injector system that was developed by West, the Tech Group and Insight. >view article