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Insights

Our perspective on current trends, best practices and the future of healthcare

How to Harness Wireless Convergence in Healthcare

March 22, 2011/in Consumer Health, Medical Devices /by

Convergence is a popular term used in discussions about business and technology, across a range of markets and industries. It is an exciting word that suggests opportunity and innovation, and yet at the same time it also connotes significant change, which can saddle an organization with uncertainty regarding how to respond. In no sense is […]

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Developing a Visual Brand Language

March 11, 2011/in Medical Devices /by

A successful brand is one that conveys a consistent message across a range of interactions with its customers. A key component of this is the visual appearance of a brand’s products and services. A Visual Brand Language Strategy (VBL) is a protocol that ensures the visual and physical aspects of your products and services align […]

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Insight’s Human Factors and Usability Expertise Highlighted in Medical Design Technology

September 2, 2010/in Drug Delivery /by

An article that details the final development stages of ConfiDose, an auto-injector system that was developed by West, the Tech Group and Insight. >view article

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