QMed Magazine draws on Insight co-founder Craig Scherer’s experience in innovation best practices from concept development to commercialization
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QMed Magazine draws on Insight co-founder Craig Scherer’s experience in innovation best practices from concept development to commercialization
In a healthcare environment marked by increasing cost pressures and outcome-based reimbursement, competition has intensified among companies on the innovation path to the next game-changing technology that improves health outcomes. However, it’s not enough to […]
Medical Design Technology Magazine asks Insight co-founder Craig Scherer where the medical device industry is headed
Insight co-founder Craig Scherer maps innovation turns to avoid in Product Design & Development Magazine
With good reason, the long term financial impact of Affordable Care Act legislation is top of mind for companies in the healthcare industry. Not only does the new evidence-based care model feature substantially reduced insurance […]
Introducing a new product into a hospital or other healthcare facility is an increasingly arduous task, and compelling user centered design alone doesn’t ensure market success. Striking the right balance to ensure key priorities are […]
Insight co-founder Craig Scherer highlights leading missteps in medical device design in QMed magazine interview
Medical Device & Diagnostic Industry Magazine interviews Insight co-founder Craig Scherer & partner Mark Tunkel to uncover advanced approach to innovation
Insight recently completed a study with West Pharmaceutical Services to perform a deeper dive into the patient Journey concept that we developed a number of years ago. This framework entitled “Attitudinal Archetypes of Chronic Disease […]
Identifying geographic differences and drivers Key to developing products for global use is the identification of geographic differences and drivers. Differences in behaviors, expectations, and ideals often inform unique market needs, while the impetuses driving […]