QMed Magazine asks Insight’s Craig Scherer what it takes to foster adoption of medical devices

QMedAs product developers, we must strive to accommodate existing user expectations, behaviors, and workflows in anticipation of the barriers to adoption for non-disruptive medical device innovations. Requiring user’s to change in order to use our new technologies is just not good design, and ethnographic research is the best way to understand these expectations.
Users do not need technology – they need to accomplish goals. Technology is not a solution, but an enabler that supports the user’s tasks on the way to achieving their goals. If a user feels supported by technology, then adoption will increase. Conversely, if a technology requires users to adapt, adoption can be lower. Effective technology applications are often completely transparent to the end user.