Medical Device & Diagnostic Industry Magazine features Insight partner Steve McPhilliamy’s approach to leveraging applied ethnography to win in the marketplace

MDDI logoThe growing trend of personalized medicine and a movement toward performance-based health outcomes are both responsible for driving significant market demand for wearable technology. However, while wearable sensors and back-end analytics are evolving to support these trends, the user adoption puzzle has yet to be solved.

Understanding user behaviors, attitudes, and lifestyles is the key to solving the wearables adoption puzzle and can inspire the next generation of successful wearable technology. physIQ-DomainUntil developers can innovate solutions that allow users to effortlessly access relevant information to inspire wise health decisions, and seamlessly integrate those solutions into users’ lives, sustained user adoption will continue to elude them.

Check out the full article here: