Experience the process of driving innovation from idea to realization by participating in the Insight-led workshop entitled “How User-Centered Design Techniques Can Drive Actionable Innovation from Concept to Commercialization.”

Scheduled to take place on Thursday, October 8th, at MD&M Philadelphia in the Pennsylvania Convention Center, this three-session workshop will engage participants in a variety of activities designed to shed light on the strategies and methodologies for user centered research and design, opportunity identification, and risk mitigation as integral components of the development process.


Each session will leverage real world examples and feature interactive exercises led by Insight’s co-founder and senior partner, Craig Scherer, Insight partner, Mark Tunkel, Insight director of user experience and innovation, Ed Geiselhart and Insight director of strategy and research, Carolyn Rose.


To register for this day-long workshop session, visit