ONdrugDelivery Magazine asks Mark Tunkel, Partner and Head of Business Development, and Carolyn Rose, Director of Research and Strategy of Insight Product Development to discuss the benefits of taking a user-needs approach and mapping the patient journey in a connectivity strategy.

The methods available to pharmaceutical companies and device suppliers to support the patient journey and experience are offering more possibilities than ever before. Traditionally, the focus of the patient experience has been on optimizing the “administration task” as outlined in the instructions for use, with an emphasis on the reduction of the use error risk.

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ONdrugDel Connecting Drug Del (98) June 2019 (Insight)