Market Leader
Graco has always been synonymous with baby monitors and a perennial market leader in the category. But with new brands being launched, the baby monitor market was getting more competitive and Graco was steadily losing market share. They needed a new product that would help them gain their standing as the number one baby monitor manufacturer. As a result, Insight was asked to design a new product that would be the best performing monitor on the market and one that would resonate with mothers.
