A Design Innovation Consultancy

Leveraging more than 25 years in product development, we help clients, from startups to the Fortune 500, uncover valuable opportunities, innovate the technologies and experiences that enable them, and drive their development through commercialization.

Human Factors and Usability


Optimizing usability, meeting regulatory requirements, and reducing risk.

Insight Buzz

User Needs to Drive Product Requirements

Check out our latest 'Insights' from Director of Research and Strategy, Carolyn Rose, on identifing and prioritizing user needs to ensure they drive relevant decisions throughout development.

The 2017 HealthTECH Startup Competition recap is up!

Learn more about the event’s purpose, changes we’ve seen in the ecosystem, and who took home the top prize! Thanks to all that help make this great evening a reality.

Insight Design Team’s Skintact wins Red Dot Concept Award!

Insight is pleased to announce that we have won a Red Dot Award: Design Concept 2017. This year’s entry, Skintact, creates a complete system to control and heal mild to severe eczema using medicated patches and light therapy.

Identifying User Needs to Drive Effective Medical Device Development


Effectively identifying, prioritizing and translating user needs into design guidance is critical to successfully developing a safe, effective and desirable medical device.

Featured Work