A Design Innovation Consultancy

Leveraging more than 25 years in product development, we help clients, from startups to the Fortune 500, uncover valuable opportunities, innovate the technologies and experiences that enable them, and drive their development through commercialization.

Connected Medical Device and Companion Software


Insight and Orthogonal are collaborating to develop best in class connected devices and companion software for digital health from definition to delivery.

Insight Buzz

Insight proud to be Design partner for 2017 MDEA Winner ivWatch!

Congratulations to ivWatch, for their MDEA in the Nonsurgical Hospital Supplies and Equipment category.

Human Factor’s role in the FDA’s latest guidelines on combination product device development

How the new FDA draft guidance for combination products submitted in an Abbreviated New Drug Application (ANDA) affects your device development strategy.

6 Indispensable Tools To Drive Effective User-Centered Design in Med Device

Carolyn Rose and Craig Scherer talk about the importance of effectively identifying, prioritizing, and translating user needs into design guidance with Med Device Online.

Identifying User Needs to Drive Effective Medical Device Development


Effectively identifying, prioritizing and translating user needs into design guidance is critical to successfully developing a safe, effective and desirable medical device.

Featured Work