A Design Innovation Consultancy

Leveraging more than 25 years in product development, we help clients, from startups to the Fortune 500, uncover valuable opportunities, innovate the technologies and experiences that enable them, and drive their development through commercialization.

Human Factors and Usability


Optimizing usability, meeting regulatory requirements, and reducing risk.

Insight Buzz

Prototyping to Prove

We utilize iterative prototyping to effectively push risk upstream. Insight Engineering Manager Dan Greene explains the value that each stage of prototyping provides as designs transition from engineering into manufacturing.

Combination Product Success Drivers

Whether you are looking to incorporate a platform strategy or create a novel device, a contextual understanding of the Patient Journey is crucial to developing an effective and successful pharmaceutical delivery system. Insight partner Mark Tunkel explains why.

User Needs to Drive Product Requirements

Check out our latest 'Insights' from Director of Research and Strategy, Carolyn Rose, on identifing and prioritizing user needs to ensure they drive relevant decisions throughout development.

Identifying User Needs to Drive Effective Medical Device Development


Effectively identifying, prioritizing and translating user needs into design guidance is critical to successfully developing a safe, effective and desirable medical device.

Featured Work