Senior Partner and Co-Founder
Craig Scherer is senior partner and co-founder of Insight Product Development. Craig plays an active role in key account management, working with companies ranging from early stage tech organizations to the world’s largest healthcare OEMs. He is also a director of Insight Accelerator Labs, Insight’s in-house med device accelerator helping med tech startups deliver transformative technologies to healthcare. Craig is key contributor to Insight’s medical and pharma thought leadership activities as an active presenter and regular contributor to media on topics ranging from the role of user-centered design in innovation to technology and development best practices. Craig holds a BFA in industrial design from the University of Illinois at Urbana-Champaign and an MBA from the University of Illinois at Chicago.
Senior Partner and Co-Founder
Doug Brewer is a senior partner and co-founder of Insight Product Development. For more than 25 years Doug has leveraged his strong background in design and business to drive the company’s growth through his management of operations, infrastructure, and Insight’s colorful cast of multi-discipline senior management team members. In his executive management role, Doug has been central to Insight’s longevity and success in a historically tumultuous and highly competitive market, and the company being named not once – but three times by Inc. Magazine as one of the 100 fastest growing U.S. businesses. Doug holds a BFA in industrial design from Purdue University and an MBA in marketing and strategic planning from the University of Illinois at Chicago.
Partner and Director of Insight Accelerator Labs
Steve McPhilliamy is a partner at Insight Product Development and the executive director of Insight Accelerator Labs (IAL), an accelerator program distinctly focused on health tech startups. With more than 20 years of design experience, Steve established the first accelerator program in the Midwest to advance meaningful technology toward commercialization, grow the Chicago innovation ecosystem, and improve lives. Through his initiatives with IAL, startup member companies are provided with the full range of resources necessary to translate their technology into commercial success – from front-end innovation to technology development and scaling. Steve has been featured in various consumer and medical trade publications including the Chicago Tribune, Inc. Magazine, and Medical Design Technology, among others. He holds a baccalaureate in industrial design from the University of Kansas.
Partner and Director of Business Development
Mark Tunkel is a partner and director of business development at Insight Product Development. With more than 20 years of global business development experience and a deep understanding of the marketplace challenges and trends impacting the pharmaceutical, medical device, consumer, and commercial industries, Mark has advised many of the world’s leading companies on their product development and innovation strategies with an emphasis on driving realization and the most favorable business outcomes. He is a frequent contributor to leading industry media, and his insights have been drawn on for topics ranging from the impact on care delivery models and drug delivery devices resulting from the convergence of medical, consumer, and pharma industries, and responding to ACA pressures in the medical device space, to competing in a marketplace influenced by the personalization of healthcare, among others. Mark holds a BA in Political Science from Indiana University.
Director of Research and Strategy
Carolyn Rose is director of research and strategy at Insight Product Development. Over the course of nearly 15 years, she has consulted hundreds of clients in their product development pursuits, generating meaningful research insights and defining actionable market opportunities. Her immersive, process-oriented approach aims to better understand the behaviors, expectations, and motivations of end-users, as well as the environments, attitudes, and trends that shape them. With extensive experience in generative and evaluative methodologies, she crafts research to efficiently and effectively meet the needs of Insight’s clients. Carolyn earned BAs in both Industrial Design and Spanish Linguistics and Literature from Syracuse University, and holds a Masters of Design Methods from IIT’s Institute of Design.
Director of Human Factors
Michael Lau is a steadfast advocate of the user in product design and development. At Insight, he employs a wide variety of human factors research and analysis methods primarily to the healthcare domain. This approach is rooted in sound experimental design and augmented by nuanced qualitative observation. Leading Insight’s human factors team, he provides designers and engineers with key findings garnered from rigorous evaluations so that sound design decisions that satisfy both user needs and product requirements can be made early in development. Michael is Insight’s representative to the AAMI Human Factors Engineering standards committee, which authors HE 75 and has inputs into other national and international human factors standards. He is a graduate of the University of Waterloo Ergonomics program, and he completed his MS and PhD in Industrial & Operations Engineering from the University of Michigan Center for Ergonomics.