A Design Innovation Consultancy

Leveraging more than 25 years in product development, we uncover valuable opportunities for our clients, innovate the technologies and experiences that enable them, and drive their development through commercialization.

Insight Buzz


Sept 29th – 30th, 2016 at the 3M Innovation Center in St Paul, MN

Medtech Intelligence Conference

Stay up to date with Innovation in Med Device Design with Insight at this year’s MedTech Product Development Conference

Oct 27th, 2016 at Insight Product Development

2016HealthTECH Startup Competition

Insight and MATTER co-host the fourth annual HealthTECH StartupCompetition for early stage medical device and digital health startups


Ed Geiselhart

“Challenging the Assumption of “The Fewer Steps the Better” in Medical Device Design”

Charlotte Lux, Senior Researcher, and Ed Geiselhart, Director of Innovation and User Experience explain why “fewer steps” does not always equates to “easier to use” in our lated MedTECH Intelligence Article

Sean Corrigan

“3 Ingredients To The Perfect Device Development Plan”

Sean Corrigan, Director of Engineering, and Carolyn Rose, Director of Research, discuss how to build a successful concept development framework in our latest Med Device Online article

Craig Scherer

Your Device Is Safe And Effective, But Is It Desirable?

Craig Scherer talks about the importance of desirability when trying to achieve differentiation in a crowded marketplace in his latest Med Device Online article

Craig Scherer

Translating User Needs Into Design Inputs

Craig Scherer talks to Med Device Online about turning research into design inputs in his latest article

Featured Work