A Design Innovation Consultancy

Leveraging more than 25 years in product development, we uncover valuable opportunities for our clients, innovate the technologies and experiences that enable them, and drive their development through commercialization.

Insight Buzz

User Needs Process Map

User Needs Identification Poster

Identifying User Needs to Drive Effective Medical Device Development

We have a new poster! Effectively identifying, prioritizing and translating user needs into design guidance is critical to successfully developing a safe, effective and desirable medical device.
Check out our User Needs process map to learn more.


Craig Scherer

Craig Scherer to Chair Opening Remarks and Talk User Needs at MD&M West 2017

Join Insight Co-founder and senior partner Craig Scherer during these events at the 2017 MD&M West Conference!

Mark Tunkel

Insight to showcase user needs poster at the 2017 Drug Delivery Partnership Event

Attending DDP? Visit Insight to see our poster on effectively characterizing and prioritizing user needs for delivery system innovation

Carolyn Rose Leadership

6 Indispensable Tools To Drive Effective User-Centered Design in Med Device

Carolyn Rose and Craig Scherer talk about the importance of effectively identifying, prioritizing, and translating user needs into design guidance in their latest Med Device Online article

Featured Work