A Design Innovation Consultancy

Leveraging more than 25 years in product development, we help clients, from startups to the Fortune 500, uncover valuable opportunities, innovate the technologies and experiences that enable them, and drive their development through commercialization.

Identifying User Needs to Drive Effective Medical Device Development


Effectively identifying, prioritizing and translating user needs into design guidance is critical to successfully developing a safe, effective and desirable medical device.

Insight Buzz

Human Factor’s role in the FDA’s latest guidelines on combination product device development

How the new FDA draft guidance for combination products submitted in an Abbreviated New Drug Application (ANDA) affects your device development strategy

Craig Scherer to Chair Opening Remarks and Talk User Needs at MD&M West 2017

Join Insight Co-founder and senior partner Craig Scherer during these events at the 2017 MD&M West Conference!

6 Indispensable Tools To Drive Effective User-Centered Design in Med Device

Carolyn Rose and Craig Scherer talk about the importance of effectively identifying, prioritizing, and translating user needs into design guidance with Med Device Online.

Featured Work