Platform Devices and the Patient Journey


ONdrugDelivery Magazine asks Mark Tunkel, Partner and Business Development Director at Insight Product Development, to discuss the benefits of mapping the patient journey when looking to select a platform device for a new drug-device combination product.

Whether you’re looking to develop a novel device or select a platform solution, it should always begin with a thorough understanding of the patient journey. Having knowledge of the patient, their capabilities and limitations, and how they change over time is fueled by a contextual understanding of their experiences. A map of the patient journey provides a very powerful tool to drive inputs and decisions, especially when utilized in the earliest stages of a development programme.

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