Aligning Innovation Strategy Across Business Units
Supporting Mission Critical Communications
Create a road map for Motorola Government and Public Safety to understand how to best define the functionality for next-generation TETRA platform radio and telephony devices for police officers and firefighters in Japan, Korea, China, the UK and Germany.
At the completion of this program we provided Motorola with leading opportunities for new device platforms that took into account the differences that exist between these five countries' organizations and their safety programs, an assessment of opportunities for each distinct market, preferences for radio device functionality, and a clear decision making process. The road map developed from this process is being used to guide Motorola technology and device development for the next 5-10 years.
"Insight's experience with complex international research really showed. They understood our user landscape across countries, infrastructures and cultures and delivered findings that were actionable and insightful and an essential part of our product planning process.”
Katja Haukohl Millard, Market Research Manager, Motorola Solutions Incorporated
Varying levels of research access, and an understanding of government and safety in distinct markets guided our approach.
First, we conducted a global research study and extracted specific information about what factors influence communications. The organizational differences, regulatory environments, and cultural considerations greatly influenced our approaches to data collection.
In some cases, we were allowed to conduct ride-alongs with police officers and firefighters, which provided an incredible opportunity for our research team to be immersed in the environment. In other cases, our team was only allowed to conduct narrative tours of environments and equipment, or interviews with end users and management personnel. Our expansive tool kit of user research methods allowed our team to perform multiple data collection activities across different environments and cultures while ensuring all data was still collected in a rigorous manner.
We then developed opportunities for Motorola next generation devices that not only met the needs of users within the various geographies, but also considered the impact of network infrastructure, the role of alternate methods of voice and data transmission, and the degree to which Motorola devices should complement these other technologies or integrate elements of their functionality into new device platforms.