Insight Shows MATTER Startups How to Translate Customer Insights into Tangible Innovation

Matter-LogoIn a market-driven product design workshop at Chicago healthtech incubator MATTER today, Insight’s own Director of Innovation, Ed Geiselhart and Director of Research and Strategy, Carolyn Rose offered hand-on learning exercises in performing effective customer interviews and transferring key learnings into testable product requirements. Held as part of Insight’s ongoing med tech innovation partnership with MATTER, the workshop also afforded local startups with the necessary context to speed their testing of early product concepts through various prototyping techniques.

Ed Geiselhart, Director of Innovation at Insight

Ed Geiselhart, Director of Innovation at Insight