ONdrugDelivery Magazine asks Mark Tunkel, Partner and Business Development Director at Insight Product Development, to discuss the benefits of mapping the patient journey when looking to select a platform device for a new drug-device combination product.

Whether you’re looking to develop a novel device or select a platform solution, it should always begin with a thorough understanding of the patient journey. Having knowledge of the patient, their capabilities and limitations, and how they change over time is fueled by a contextual understanding of their experiences. A map of the patient journey provides a very powerful tool to drive inputs and decisions, especially when utilized in the earliest stages of a development program.