Defining opportunities in unmet and underserved user needs
Relying heavily on the ethnographic techniques of in-context observation and interviews, our research yields a significant understanding of users’ current behaviors, practices, and preferences – and the why’s behind them.
Our expertise in healthcare enables the team to effectively navigate complex ecosystems, identifying the roles and relationships of various users and stakeholders, environments, adoption drivers, and reimbursement. Our research outputs are continuously leveraged to better understand clinical and surgical workflows, product usage across the continuum of care, the patient journey, and prescription pathways.
With our ability and understanding of what it takes to “make things real,” our research learnings are translated into actionable findings – from new product opportunities to concept recommendations and refinements.