Design Research

Defining opportunities in unmet and underserved user needs

Relying heavily on the ethnographic techniques of in-context observation and interviews, our research yields a significant understanding of users’ current behaviors, practices, and preferences – and the why’s behind them.

Our expertise in healthcare enables the team to effectively navigate complex ecosystems, identifying the roles and relationships of various users and stakeholders, environments, adoption drivers, and reimbursement. Our research outputs are continuously leveraged to better understand clinical and surgical workflows, product usage across the continuum of care, the patient journey, and prescription pathways.

With our ability and understanding of what it takes to “make things real,” our research learnings are translated into actionable findings – from new product opportunities to concept recommendations and refinements.


Discovery research utilizing applied ethnography/contextual inquiry

Workflow evaluation and task analysis

In-depth interviews and narrative tours

Web based surveys and data collection

Simulated use and co-creation/participatory design

Analysis and synthesis of all research inputs


Process, journey, and workflow maps

User needs hierarchy

Opportunity landscape

Decision trees and adoption drivers

Concept Development Framework

Explore our Disciplines: