Olympus DIEGO^® ELITE™
Multidebrider^® Takes Home Silver

With the potential
to positively impact millions of ENT surgeries performed annually,
the Olympus DIEGO … was awarded the silver award for Dental
& ENT Surgical Tools in the 2015 Edison Awards program, Under the
Science, Medical & Dental category. With its monopolar and bipolar energy blades, this
innovation offers physicians an array of surgery options, reducing
instrument exchanges during procedures, reduced bleeding and
significantly shortened surgery times.

“We’re
proud that our work has been recognized by this highly esteemed
program,” says Craig Scherer, co-founder and senior partner at
Insight. “The distinction of winning an Edison Award is
significant, and underscores the value of our longstanding focus and
approach to innovation.”

In the course this development
project, Insight performed extensive contextual research to uncover
unmet needs that resulted in the DIEGO® ELITE™ feature set and
usability features to provide clear market differentiation, and
developed the final commercial solution by combining and optimizing
technologies that had never before been used in this configuration
for this surgical procedure.

Read more about our work on the Olympus project and check out all 2015
Edison Award winners at http://bit.ly/1I3wlMW