ONdrugDelivery Magazine asks Mark Tunkel, Partner and Head of Business Development and Carolyn Rose, Director of Research and Strategy to discuss the benefits of taking a user-needs approach and mapping the patient journey in a connectivity strategy.
Both qualitative and quantitative research help inform important decisions throughout product development.
As the importance of understanding the patient journey increases, longitudinal research provides us a comprehensive look into a particular experience.
Whether you are looking to incorporate a platform strategy or create a novel device, Insight can supply the resources and expertise to ensure successful outcomes.
ONdrugDelivery Magazine asks Mark Tunkel, Partner and Business Development Director at Insight Product Development, to discuss the benefits of mapping the patient journey when looking to select a platform device for a new drug-device combination product.
Learn how we utilize iterative prototyping to effectively push risk upstream and the value that each stage of prototyping provides as designs transition from engineering into manufacturing.
Whether you are looking to incorporate a platform strategy or create a novel device, understanding the Patient Journey is crucial to developing an effective and successful pharmaceutical delivery system. Learn why we firmly believe that a contextual understanding of the patient’s experience is so important.
Sometimes it’s not all that easy to identify and prioritize user needs to ensure that they drive relevant decisions throughout development. Check out our Q&A with Insight’s Director of Research and Strategy Carolyn Rose to get some insights on this topic.
Identifying, prioritizing and translating user needs into design guidance is critical to successfully developing a safe, effective and differentiated combination product that supports long term adherence.