The PDA Letter features Mark Tunkel’s insights in October issue!
Insight’s Dr. Michael Lau to lead MATTER workshop Oct 5th, 2015
This workshop will offer attendees an initial introduction to ‘Human Factors’, and demonstrate its growing importance in medical device development. In the course of this workshop’s guided examination of the field, product developers will emerge with an understanding of the interplay between the intended device use, users, and use environments, in addition to the different types of human factors activities that exist, and
Insight’s own Dr. Michael Lau tapped for MD&DI Magazine article!
MD&DI Magazine draws on Insight’s Steve McPhilliamy to uncover where healthcare innovation is headed over the next five years!
The healthcare industry has never been more dynamic or challenging for OEMs to maintain a competitive edge in their innovation pursuits. From Affordable Care Act legislation, to the personalization of healthcare, and growing efficiency expectations from hospital systems charged with caring for a growing aging population with less medical staff, several trends are changing the trajectory of healthcare innovation. New innovations are increasingly being driven by performance based outcomes that lead to better patient care, and companies that recognize this dynamic will be best positioned to compete into the future.
Our ongoing, intimate visibility to the healthcare industry through our work with fortune 100 companies to startups in the medical space at Insight Product Development has given us a front row seat to these market dynamics and trends currently in play. Here’s where we see healthcare innovation going within the next five years, and predict the industry’s most successful companies will be hard at work developing new solutions.
Check out the full slide share article here http://bit.ly/1Iul84B
QMed Magazine features Insight partner and co-founder Craig Scherer’s best practices for successful innovation
Innovations in Pharmaceutical Technology Magazine features Insight partner Mark Tunkel’s expertise in magazine cover story!
Insight partner Mark Tunkel and co-founder Craig Scherer reveal foundation of development success in ONdrugDelivery Magazine lead story!
The growing proliferation of generic drugs has intensified pharma industry competition for both physician and patient brand loyalty. In a sea of increasing “sameness” – the delivery device – not the commoditized drug is fast becoming the most meaningful point of differentiation among pharmaceutical companies. Read more
One Patient, Many Users
While we all likely recognize that no two patients are completely alike, what many of us never consider is that no individual patient is alike when viewed over time. A patient’s progress through disease management and the emotional stages of chronic disease is a very involved journey that impacts the way they think and what they’re capable of. This has implications for how a delivery system’s design needs to support patients, and influences the very definition of “usability” in real time.