Archive for category: Uncategorized

Getting Design Research Right

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Northwestern University’s Don Norman wrote an essay, “Technology First, Needs Last” that discusses his disconcerting conclusion that design research is “essentially useless when it comes to new, innovative breakthroughs” and it is technology followed by invention that leads to revolutionary innovation. He uses a number of provocative statements and historical examples to support his position and concludes his essay by saying that even though we should leave the grand innovation to the technologists, design researchers will forever be indispensable because they need to clean up the complex and overwhelming “horrid applications” of the technology. Read more

Design with a Conscience

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Companies are exploring green design for environmentally conscious consumers

According to Wal-Mart’s Live Better Index (March 2007) which measures customer attitudes and shopping behavior, 43% of Americans want to adopt an “extremely green” lifestyle in the next five years. While only 11% of Americans consider themselves green today, it is clear that consumers are placing a higher importance on the environment than ever before. Read more

Design Strategy: Play to Win (or Go Home)

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How can your company win when the rules keep changing?

Insight works with you to identify your challenges and frame the right opportunities. Our Design Strategy process focuses on aligning creative resources to implement successful solutions. Read more

West and Insight Providing Full Design and Development

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West, the world’s premier manufacturer of components for injectable drug delivery and Insight Product Development, have formed an alliance that will provide the healthcare industry with seamless access to product design and development expertise from concept through commercialization. Read more