On June 22, 2011, the FDA released a new draft guidance, “Applying Human Factors and Usability Engineering to Optimize Medical Device Design.” This guidance has implications for all medical device manufacturers. Once this draft is finalized it will set a new standard for integrating HF practices within the development process, and provide a more transparent […]

Usability Engineering plays a critical role in medical device design with the ultimate goal of mitigating the risk of human errors that impact the system state, the operator and patient. The pervasive trend of utilizing embedded interfaces in medical devices has called a great deal of attention to the criticality of usability testing. This attention […]

A successful brand is one that conveys a consistent message across a range of interactions with its customers. A key component of this is the visual appearance of a brand’s products and services. A Visual Brand Language Strategy (VBL) is a protocol that ensures the visual and physical aspects of your products and services align […]