The Influence Startups are Having in Healthcare Innovation
Med Device Online features Steve McPhilliamy’s latest perspectives on Innovation in his “Emerging Technologies” monthly feature
The idea that innovation is the key to growth and future success is a common theme in virtually every industry. As entrepreneur and Amazon.com founder Jeff Bezos said, “If you double the number of experiments you do per year, you’re going to double your inventiveness.” The concept of searching for opportunities and investing in innovation is at the core of every strong, growing company.
What has evolved over the past ten plus years is the way these organizations are driving innovation.
Check out the full article to learn how: http://www.meddeviceonline.com/doc/the-optimized-path-to-innovation-0001
Insight Product Development is inviting local med device & digital health start-ups to apply by 
Industry Leaders Select Five Up-and-Coming Innovators for WellTech Live Pitch
Insight director of research and strategy, Carolyn Rose, and senior researcher Abbe Kopra will reveal how high impact product design starts with a deep understanding of the needs of end users and customers at MATTER Chicago.
As part of the Stakeholder Validation Program - a partnership between Insight Product Development and MATTER, Insight will lead multiple workshops to help startups identify the right stakeholders to approach, and the right questions to ask. MATTER member companies will learn how to further investigate their user hypotheses in an unbiased and informative way, assess whether the problem is painful enough that stakeholders would pay for a solution, confirm whether proposed solutions are seen as an effective “painkiller,” and emerge from the workshops with a template interview guide and a deeper understanding of the interviewing process.
In a market-driven product design workshop at Chicago healthtech incubator MATTER today, Insight’s own Director of Innovation, Ed Geiselhart and Director of Research and Strategy, Carolyn Rose offered hand-on learning exercises in performing effective customer interviews and transferring key learnings into testable product requirements. Held as part of Insight’s ongoing med tech innovation partnership with MATTER, the workshop also afforded local startups with the necessary context to speed their testing of early product concepts through various prototyping techniques.
