Archive for category: Events and News

Turning Stakeholder Feedback into Product Requirements: Insight to lead MATTER Workshop

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Feedback is important in technology, but how do you incorporate changes in a meaningful way? Find out on:

FRI, SEP 9 AT 1:00 PM, @ MATTER, CHICAGO, IL

MATTER Workshop lead by Insight PDHigh-impact product design starts with a deep understanding of the needs of end-users and customers. This workshop will help you understand end-users’ needs and the extent to which your offering effectively addresses them. Carolyn Rose, Sean Corrigan, and Ed Geiselhart of Insight Product Development will help translate such needs into actionable product requirements. They will share tools and techniques startups can leverage to better organize and translate stakeholder feedback into early product requirements that they can then use to design their products. Participants will be exposed to real-world examples of this dynamic process and have the opportunity to generate product requirements from their own collected data, with the help of the Insight PD team.

Register

Webinar: Identifying User Needs in Med Tech Product Development

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Register Today!

August 4, 2016 Noon to 1:30 PM (Eastern)

The first step in developing a successful new medical product is identifying the needs of those who will purchase and use it. Companies struggle with determining who the customer and user are – patient, physician, nurse, administrator, payer… - and accurately capturing their various needs. As the development process progresses, it is then critical to ensure that the original concept is properly translated into design specifications and the final manufactured product.

This webinar features experts in medical technology user research and product design to discuss key issues, potential pitfalls, and best practices including:

  • Accurately identifying user needs
  • Identifying user needs as a competitive business advantage
  • The role of market research Ethnographic research
  • Human factors and usability Aligning clinical and engineering requirements
  • Translating user needs into product design specifications

Speakers:
Michael Lau, PhD, Director of Human Factors at Insight Product Development
Steve Wilcox, PhD, Principal, Design Science

Organized by MedTECH Intelligence

 

 

Webinar: MedTech Product Development: Getting the Right Products to Market Sooner

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User-Centered DesignMissed Insight in the MedTech Intelligence Webinar on June 9th?

Stream or Download the Webinar Here for Free!

Webinar info:

Product development is the key to a vital and profitable medical technology industry, but the process poses many challenges, according to a recent reader survey conducted by MedTech Intelligence. This free webinar features Craig Scherer, Insight co-founder and senior partner , and other industry experts in a roundtable discussion addressing key issues in product development:

• Accurately identifying user needs
• Transforming user needs into product design specifications
• Coordinating internal discussions across siloed teams
• Aligning business, clinical, regulatory, and engineering objectives
• Creating more efficient product development processes
• Accelerating speed to market

Roundtable Speakers:

• Craig Scherer – Co-Founder, Insight Product Development
• Nolan Baird – CMC Director, Combination Product Development, Drug Product Development, AbbVie
• Eric Soederberg – President & CEO, Sunrise Labs
• Jon Speer – Founder, greenlight.guru

Insight Hosts Sold-Out Chicago Ideas Week Lab

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Participants Get to “Be the Innovator!” at Insight for an Evening

Chicago Ideas Week 2015Working side-by-side with one of the most experienced innovation teams in the world – Chicago Ideas Week Insight Lab ticket holders were invited to create an on-the-spot solution to a real world problem at Insight headquarters on October 14th. The sold-out crowd of nearly 70 had the opportunity to move throughout Insight’s 38,000 square foot facility with company researchers, strategists, industrial designers, model makers, and engineers and experience the end-to-end innovation process from initial idea to final realization.

first postComplete with a facility tour, the Lab gave participants an intimate look at storyboards, design iterations, model-making, and 3D printing prototyping to a market-ready product, and the opportunity to solve a real world problem through team brainstorming – and defining what a solution should do and what form it should take. Following their evening innovation experience, Insight pros raised a glass to toast all of our Ideas Week Lab-goers on the Insight roof with complementary cocktails.

For more information about Chicago Ideas Week, visit https://www.chicagoideas.com/

Insight Supports FORE the CURE Tournament to Disrupt Diabetes Treatment

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Sunrise sponsored Golf TourneySunrise Labs of Auburn, New Hampshire hosted a charity golf tournament today to directly benefit Joslin Diabetes Center on the heels of the Center’s announcement to join forces with Google and Sanofi to develop new tools to manage and treat diabetes. Joslin is an independent, nonprofit institution, academically affiliated with Harvard Medical School, and is recognized worldwide for driving innovative solutions in diabetes prevention, research, education, and care.
Insight was proud to support the event today, and the Center’s ongoing vision of a world free of diabetes and its complications!