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Insight Blog


What we think, where we'll be next, & other musings

User Needs Pharma

Insight to Exhibit at PDA’s Universe of Pre-filled Syringes 2016

October 10, 2016/in Drug Delivery, Events and News, Medical Devices /by leevida
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Insight Product Development User Needs Poster

Identifying User Needs to Drive Effective Medical Device Development

October 7, 2016/in Human Factors, Medical Devices, Strategy /by leevida
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BMES Clinical Session with Physicians Recap

September 28, 2016/in Events and News, Insight Accelerator Labs /by leevida

One of the challenges in biomedical engineering careers is developing an understanding of current and anticipated unmet clinical needs, and how to address those needs with existing and new technologies. On October 7th, 2016, at the BMES (Biomedical Engineering Society) Annual Meeting in Minneapolis, Insight Product Development and Northwestern’s Pritzker School of Law sponsored a […]

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BMES Clinical Session: Learn about how world-class doctor innovators bring technology into the hospital

September 27, 2016/in Events and News, Insight Accelerator Labs, Medical Devices /by leevida
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Challenging the Assumption of “The Fewer Steps the Better” in Medical Device Design

September 22, 2016/in Events and News, Medical Devices /by leevida

Charlotte Lux, Senior Researcher, and Ed Geiselhart, Director of Innovation and User Experience explain why “fewer steps” does not always equates to “easier to use” in our lated MedTECH Intelligence Article. The medical device industry, with encouragement from the FDA, has come to appreciate usability more than ever in recent years. In the interest of safety and the spirit […]

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MATTER Workshop lead by Insight PD

Turning Stakeholder Feedback into Product Requirements: Insight to lead MATTER Workshop

August 30, 2016/in Consumer Health, Events and News, Medical Devices /by leevida

Feedback is important in technology, but how do you incorporate changes in a meaningful way? Find out on: FRI, SEP 9 AT 1:00 PM, @ MATTER, CHICAGO, IL High-impact product design starts with a deep understanding of the needs of end-users and customers. This workshop will help you understand end-users’ needs and the extent to […]

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Insight to present at Service Experience Chicago 2016

August 26, 2016/in Events and News /by leevida

Insight will bring its rich history in prototyping to this year’s Service Experience Chicago conference, where attendees will explore service design in the context of healthcare and financial services. Most healthcare services have at least one physical or digital product component, and those products can be difficult to weave seamlessly into an entire service experience. […]

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3 Ingredients To The Perfect Device Development Plan

August 23, 2016/in Events and News, Medical Devices /by leevida

Sean Corrigan, Director of Engineering, and Carolyn Rose, Director of Research, discuss how to build a successful concept development framework in our latest Med Device Online article. The definition of what constitutes “innovation” in the medical device industry has become enigmatic in recent years. While it’s still sometimes true that cracking the technology nut can […]

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Stay up to date with Innovation in Med Device Design with Insight at this year’s MedTech Product Development Conference

August 17, 2016/in Events and News, Human Factors, Medical Devices /by leevida

Join Insight’s Craig Scherer, Senior Partner and Co-Founder, Ed Geiselhart, Director of Innovation, and Michael Lau, PhD and Director of Human Factors on Sept 29th-30th, 2016 for the MedTech Intelligence’s Product Development Conference in St Paul, MN. In addition to participating in various sessions, we’re also proud to be co-sponsoring the conference. Use discount code ‘insight’ to save 30% off […]

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Your Device Is Safe And Effective, But Is It Desirable?

July 27, 2016/in Events and News, Medical Devices /by leevida

Craig Scherer talks about the importance of desirability when trying to achieve differentiation in a crowded marketplace in his latest Med Device Online article Over the last few years, the term human factors engineering has become permanently and inextricably linked with any discussions on effective and appropriate medical device development. Human factors are used to […]

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