How can user-centered design help companies survive mounting ACA pressures?
With good reason, the long term financial impact of Affordable Care Act legislation is top of mind for companies in the healthcare industry. Not only does the new evidence-based care model feature substantially reduced insurance reimbursement rates, but they are also directly related to patient outcomes. Add to that a rapidly growing insured population for the healthcare profession to serve, and it’s not surprising companies in the space are now scrambling to optimize resources to meet demand. Read more
Aligning Product Development with Key Healthcare Adoption Drivers
Introducing a new product into a hospital or other healthcare facility is an increasingly arduous task, and compelling user centered design alone doesn’t ensure market success. Striking the right balance to ensure key priorities are met across both the complex healthcare ecosystem and the larger audience of device stakeholders could be the difference between market failure and success.
To compete and win in today’s marketplace, a company must recognize the adoption drivers at play and how their product’s values and infrastructure align to them within the ecosystem. While adoption drivers and their relative importance can vary across facilities, years of successfully navigating the healthcare space as part of our broad range capabilities in medical device development have revealed to us that three appear to remain constants: clinical goals, contractual relationships, and cost. Read more
Six Medical Device Design Pitfalls You Should Avoid
Insight co-founder Craig Scherer highlights leading missteps in medical device design in QMed magazine interview Read more
How User-Centered Design Can Help Ease ACA Pressures
Medical Device & Diagnostic Industry Magazine interviews Insight co-founder Craig Scherer & partner Mark Tunkel to uncover advanced approach to innovation
Deep Dive into the Patient Journey: Emotional Stages of Chronic Disease
Insight recently completed a study with West Pharmaceutical Services to perform a deeper dive into the patient Journey concept that we developed a number of years ago. This framework entitled “Attitudinal Archetypes of Chronic Disease Management” is the culmination of a joint effort with West to better understand the patient’s changing emotional states along numerous stages of their journey. Read more
Designing for Global Use
Identifying geographic differences and drivers
Key to developing products for global use is the identification of geographic differences and drivers. Differences in behaviors, expectations, and ideals often inform unique market needs, while the impetuses driving these differences (e.g. cultural norms/ trends, regulatory bodies, environmental conditions, current competitive market, distribution channels, etc.) allow us to appropriately plan for, and to some extent predict, the impact these variances will have on new offerings. Read more
3 Keys to Successful Medical Device Development
We recently sat our expert team down for a candid discussion about the secrets of successful medical device development. With 25 years of experience in this arena, we’ve seen our share of big wins. But we’ve also watched companies miss the mark due to mis-alignments that can be easily averted. Read more
Combating Alarm Fatigue
Alarm fatigue is a major issue facing clinicians and device manufacturers. Although efforts are underway to establish protocols to address the over abundance of nuisance alarms leading to alarm fatigue, more can be done from the device development side. Insight’s experience on more than 380 medical device projects has led us to understand that following standards and regulatory guidelines alone do not create successful alarm system. Systems should be crafted to create positive clinical experiences and patient outcomes. Insight advocates designing alarms systems with these principles in mind: Read more
The Patient Journey
Imagine you have to give yourself an injection… right this instant!
If you have never done this before, chances are you will find yourself in an extremely anxious state. “How bad will this hurt?” “Will I find the right spot?” “Can I finish the job without panicking or making a mistake?” Don’t forget… right now you feel physically ill and emotionally distressed. Focusing on ANYTHING is HARD. Read more