Archive for category: Drug Delivery

Ecosystem-Driven Adherence & Differentiation

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In the past, drug formulation and efficient drug administration to patients was enough to ensure that pharmaceutical companies remained competitive in the marketplace.

The proliferation of drug pipelines and consumer technology have created a two-part delivery and support ecosystem that will be key to developing differentiated combination products. This ecosystem includes drug delivery and support that requires technology to enable increasingly complex delivery solutions, as well as the connectedness and expectations of key stakeholders including payers, regulators, health care professionals, and patients. Read more

Supporting Pharmaceutical Delivery

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Supporting-Pharma

Providing user-centered solutions

The pharmaceutical industry has experienced a user-centered revolution in recent years. Regulatory expectations have raised awareness around usability; many pharmaceutical companies have scrambled to keep up.Some have realized that accounting for usability yields strategic benefits beyond regulatory compliance, even if they’re not sure exactly how to do it. Read more

Designing for Global Use

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Identifying geographic differences and drivers

Key to developing products for global use is the identification of geographic differences and drivers. Differences in behaviors, expectations, and ideals often inform unique market needs, while the impetuses driving these differences (e.g. cultural norms/ trends, regulatory bodies, environmental conditions, current competitive market, distribution channels, etc.) allow us to appropriately plan for, and to some extent predict, the impact these variances will have on new offerings. Read more

The Patient Journey

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Patient Journey

Imagine you have to give yourself an injection… right this instant!

If you have never done this before, chances are you will find yourself in an extremely anxious state. “How bad will this hurt?” “Will I find the right spot?” “Can I finish the job without panicking or making a mistake?” Don’t forget… right now you feel physically ill and emotionally distressed. Focusing on ANYTHING is HARD. Read more

Cracking the Adherence Nut: Drug Delivery

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Insight’s Director of Product Development and Planning Ed Geiselhart teamed up with West Pharmaceutical Services’ Director of Innovation Chris Evans to address the importance of drug delivery systems in facilitating patient adherence. Read more

Designing to Help Encourage Positive Emotive Connections in Delivery Devices

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Utility, usability and emotion are three extremely important factors in product design. Does the delivery device or system do something special for the user? Does it operate in a safe and intuitive way? And what relationship does the user develop with the device? The understanding of how people interact emotionally with a product and the relationship between people’s emotional reaction and their preference is what ultimately drives brand loyalty. Utility and usability start to become “dissatisfiers” (only noticed if they are absent) and are less often a differentiator between most delivery systems. Read more